If you are trying to launch or build a successful business, you need to look at the website branding part. Your brand is what the outside world thinks of you; it’s a collection of impressions you build up over time. These days your first impression is often made online. You need a website, and your website needs to be a great reflection of you. A branded website.
What Is Brand?
Essentially, your brand is all about how people perceive you. There’s no single correct way to present your brand online, but there are some elements that are universal. A logo is an important aspect of brand identity, but branding has much more to it than that.
You see, website branding is about a lot more than logos and colors. Branding is more than aesthetics, and the same is true for your website. The founder of Amazon,
Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room.”
What is Website Branding?
Website branding is visually representing your brand through your website. Every website you visit has some amount of branding incorporated into its design. And website branding involves making every aspect of your site consistent with your brand’s personality, from your website logo, images, and layout to your web copy and blog posts.
Now, we’ll walk through exactly how to get to the heart of your business by clearly and consciously identifying your target market and developing your brand website, creating an emotional connection with your community.
So, without further ado, here are some actionable tips for effectively branding for your small business website.
1. Understand Who You Are and Your Customer:
Know who you are. You must first understand your customers, their needs, and how you can help them. You know the benefits you can offer to your customers. You know the value you bring to your customers. Now, you need to find a way to clearly communicate that value and its benefits to your prospects in a way that doesn’t sound like every other business out there.
In order for you to do this, you need to understand who you are and what makes you different from every other business on the market.
2. Create a Professional Logo:
Your logo is the first thing that people see when they visit your website or read any of your content. It’s your first impression, and it needs to be perfect.
There are 3 things you should keep in mind when creating a logo:
Color is one of the most important aspects of your logo and can make or break it. Logo design could mean the difference between getting a client to stay with you for years, or making them leave and take their business elsewhere. The right color scheme will help you get more attention, boost brand recognition and build connections with consumers.
3. Add Professional Color, Images, and illustrations:
Your brand images and illustrations should also complement your brand’s color palette. Take your own photographs or create your own images and be sure your use of color doesn’t clash with your site’s logo or background.
Appropriate color selection is important for any site that wants to convey a professional image. A study by the University of Cincinnati found that the use of certain colors can increase the perception of trustworthiness and quality in an organization. The study found that these colors are well-suited to business:
- Blue
- Green
- Orange
- Purple
- White or light gray (only when combined with other colors)
4. Keep your Website Simple:
The key to success is to create a site that meets the needs of your audience. If it’s too complicated or cluttered, they’ll have trouble finding what they’re looking for. It’s better to focus on the simplicity of your content and give them an experience that will keep them coming back.
Also, Your websites should be clean and simple. That’s the best way to ensure they are easy to read and navigate. But, there are many other benefits to a minimalist web design.
The first is that it makes your website easier to load and run efficiently. As a result, you’ll reduce operating costs, which is great for your bottom line.
5. Create a User-Friendly Site Layout:
Mobile is not just a technology – it’s an attitude. Mobile is more than a trend, as it is becoming part of our lives. We are always connected – there’s no excuse for your website to be anything but mobile.
It’s time to take a step back and think about what it means for your website to be mobile. Your website isn’t just something you put up on the web anymore – instead, it is an integral part of your marketing strategy, and the way in which you communicate with consumers. Keeping this objective in mind will help you avoid some crucial..
Most business owners don’t realize that many of their potential customers will only ever come across their business through a mobile device. It just makes sense to optimize your website for mobile traffic. A 2017 survey from Google found that 73% of people are more likely to use a business with a mobile-friendly site, and 48% of them will not use a business with an unfriendly one.
By next year, it is projected that mobile search will be responsible for more than half of all digital ad spending globally. If you have no idea how to create a website that looks great on mobile, contact us
6. Add a Blog Page For Search Ranking:
If blogging is the best way to promote your business and increase website traffic, then it makes sense to focus on creating content that your audience wants. For a blog to be successful, there must be a balance between quality and quantity.
As with all things in life, when you start out you want to do more of something so that you can learn from your mistakes and improve your skills. This same concept applies to blogging. If you want to create more traffic for your website, then write more content for your blog.
Every blogger should have a free email list. This is a list of people who want to be notified whenever you post something new on your site. This can be easily created using Aweber, Mailchimp, or other similar tools.
7. SEO and Content Marketing:
SEO and content are two words that I always think about together. Content is king, and King Content is Search Engine Optimization. Without it, you will be left behind by your competitors who understand the value of good content to drive traffic.
When building a blog for your brand, you’ll want to consider:
– How to identify your target audience?
– How will the content get found in organic search results?
– When is the optimal frequency and scheduling of publishing?
– What is the plan for promoting the content?
8. Stay Active on Social Media:
As the age of social media grows, it is becoming more and more important for businesses to build a strong brand presence on social platforms. Having a well-built social media strategy is helping small businesses to improve their reach and expand their audience. It helps them to interact with their customers and get feedback about the services they provide.
To make your social media efforts more effective, it’s important that you keep your accounts active. Posting content consistently is one of the most important elements of any successful social media campaign.
If you have any questions about the process of branding your website or are looking for help after you launch a website.
— feel free to CONTACT US today! We would love to help set you up for success.