One of the biggest questions when you starting a new business is ‘should I hire a professional or DIY it?
Your website is the online face of your business. And if your website isn’t easy to understand, simple to use, and visually appealing, you could lose business or be out of business. These days there are so many options for DIY sites and with platforms such as Wix, Shopify, and our fave, Squarespace you will rightly have doubts about why would you need to hire a designer. This post will cover some of the important pros and cons of hiring a designer for your website.


Saving Time:

Time is money! Whether you’re techy or not, learning a new platform is hard work! One of the biggest complaints we hear from DIYers is “I didn’t know much about my need and had to change templates and redesign all over again.” On average, it takes us around 3 weeks to create a professional website and we know Squarespace like the back of our hands. Do you have the time to create a new site and also give your business the attention it needs? We take the time to develop your website, allowing you the time to do what you do best. Also, hiring a professional gives you the benefit of hiring an expert who knows successful, efficient ways to create a web site quickly.


Making it unique:

There are about millions, even billions of websites on the Internet. How are you going to make yours stand out? A professional designer is able to create a web site that is unique to your business, pleasant on the eye, have clear and easy navigation, load efficiently, and work properly in all the major browsers. We live, breathe, and work Squarespace. We know what works best and where we keep the user experience a top priority and know how to increase your website’s functionality and visibility. We have spent so much time learning about the customer experience, what they look for, where they are most likely to click first, and what makes them click away. Have you ever visited a DIY website and not known where to go first? The typical user will click away from a website that doesn’t grab their attention in seconds. Design and functionality are the most important aspect of a website and by hiring a website designer, you will ensure that your website serves its purpose.


Making it easy to use:

A professional web designer will keep your visitors in mind by making it easy for them to navigate and travel around the website without getting confused.
If you have your website designed by us, our custom design service is included. We know the importance of maintaining a strong brand identity so custom design all aspects of your website such as icons, backgrounds, and branded imagery.
Website platforms such as Wix and Squarespace also have limited fonts and styles available to their users so we use HTML and CSS to completely custom design each page, font, and image to your brand’s aesthetic.


Saves Money:

Let’s face it: your job as a business owner is to run the business. It’s not to create your company’s website, and a business owner who tries to do that is only taking valuable time and money away from the business they should be running.
However, as tempting as it might be to DIY your website, hiring a professional is such an important investment to your business. Your website is a major part of your brand, it reflects your business and is most likely the first place people will look to find what they need. We often ask people to think of it this way, a website is there to bring in more customers, a way for people to easily see your services and find the information they need. A professionally designed, well-functioning website will bring in more clients and customers to your business. Yes, it’s a big investment at first, but more cost-effective in the long run.

Making it Search Engine (SEO) friendly:

Your presence on a search engine is imperative to success in today’s market. Web designers understand how to make your website search-friendly by understanding SEO, the process of increasing the visibility of a website on search engines through an understanding of backend algorithms. SEO is a complex and specialized skill and is something DIY websites often lack. Basic SEO and an SEO guide are included in all of our website packages so you don’t have to worry about delving into that minefield!

Your website needs to be optimized to appear in the search engines, even the best-designed website is useless if it can’t be found!


Making you trustworthy :

– A good web designer will be able to find ways to convey your trustworthiness through the use of images or text. This lets site visitors know there is a real human on the other side that is worth doing business with.

Well, we hope that this blog answers all of your doubts about why you should (or shouldn’t) hire a designer but if you have any other questions, please Contact Us