Quick and easy ways to create a landing page in Squarespace

From your audience's perspective, a landing page is a webpage that provides them something of value (a lead magnet, for example, an ebook, checklist, etc.) in exchange for their contact data (at minimum, their email address).

What is a squarespace landing page?

A Squarespace landing page is a web page designed to capture leads for a business. It's usually a standalone page that's different from the main website, and it has a clear call-to-action (CTA) to get people to sign up or download something.

Landing pages are a great way to increase the number of people who sign up for your mailing list. They are simple pages that ask people to sign up for your list in exchange for a free offer, such as a report or an e-book. A well-designed landing page can dramatically increase the number of people who sign up for your list. Landing pages typically have a call to action (a button that visitors can click on) that gives them something of value in exchange for their information.

Ready to create your custom landing page?

Creating a custom landing page for your business can be an extremely beneficial marketing tool. Not only will it help to improve your website's overall appearance, but it can also help to increase conversion rates and boost sales. To create a custom landing page that will be effective for your business, there are a few important things to consider.

First, you need to decide what the primary purpose of your landing page will be. Is it meant to generate leads, sell products or services, or simply provide information about your company? Once you've determined its purpose, you can then begin designing the page around that goal.

Your design should be clean and simple, with easy-to-read text and clear call-to-action buttons. Be sure to test different versions of your page to see which one produces the best results.

Here's how you can hack a Squarespace custom landing page:

Are you looking to create a landing page for your next campaign? If so, you're in luck! There are a number of quick and easy ways to create one in Squarespace. In this article, we'll show you how to set up a basic landing page in a few minutes. Once it's ready, you can add your campaign logo, copywriting, and images with ease. So whether you're starting from scratch or just want to make your landing pages look better, Squarespace has got you covered.

Create a new landing page on squarespace

Create a new page.

Log in to your Squarespace account and click Pages. Click the plus sign (+) next to Not Linked to reveal the option for creating a new web page that won't appear in your navigation. (You can always drag it into your navigation later if you want it to appear there instead.) Select Page.

Give your new page a title, such as your offer or lead magnet. Select the blank template under Template, and then click Start Editing.

Start Editing your landing page with content blocks

It's time to "Edit" your new landing page and Add content blocks and media files to your landing page so you'll be ready to start setting up the entire page.

To add a Signup or Newsletter by using the Squarespace newsletter form block. After that, you need to connect your Storage (squarespace Email Campaigns) option with your newsletter form.

So, when your customer enters their email for signup you will get your customer email in your squarespace mailing list.

Remove your landing page heard and Footer

The best and best practice for reducing distraction when writing a landing page is to remove anything that doesn't serve the objective of the page. That includes removing the navigation menu, footer areas, and announcement bars (if enabled on your site).

To do that, you need a bit of code:

<!-- Hide heard and footer code -->

<style type="text/css">
#header, #footer-sections {
display: none !important;
}
</style>

Copy the code from above, then navigate to the Settings tab for your landing page by clicking the gear icon next to your page in the left-hand menu, or saving your page and selecting Settings from the Page Content menu. With the Settings tab opens, click Advanced and paste the code into the Page Header Code Injection field. Click Save.

Disclaimer: This code may not work with all Squarespace templates. I am using Squarespace 7.1 template. Any templates in the 7.1 should work. If you are using Squarespace 7.0 template. If it isn't t working on your website s template, try searching in the SS forum ID to remove the header and footer part from your template name.

Your page should automatically refresh with your navigation menu, header, footer, and announcement bars hidden.

Like this:

Since the footer section with your copyright info was removed, I recommend adding it to the bottom of your landing page with a new section and text block.

Also, since we removed the header, I recommend adding a professional banner image to the page using the squarespace 7.1 Heading section.

You e just created a custom landing page! That's awesome!

Now, I would love to see the custom Squarespace landing page that you create to share a link in the comments below!

— If you need any help with your Squarespace website or landing page then feel free to CONTACT US today! We would love to help set you up for success.

by Shams W

What You Need To Do Before Hiring a Squarespace Designer.

Before you hire a Squarespace designer, make sure to have a clear vision for your website and what you want it to look like. You'll also need to have an idea of the budget you're willing to spend, and what features are most important to you. Once you have all of this information, it's time to start looking for candidates.
If you're thinking about hiring a Squarespace designer, there are a few things you need to do first.

What is the # 1 goal for your website?

When it comes to your website, what is the one goal that you have in mind? Is it to make money? Increase brand awareness? Connect with new customers? Whatever your goal may be, make sure that it is specific, That way, you can develop a plan of action to help you achieve it. What is your website’s purpose? What do you want your potential customers to know about your company and/or products? Remember, the purpose of your website is to help you connect with potential customers in a way that you can help them solve their problems.

What pages do you want for your website?

When you build a website, one of the first decisions you have to make is what pages to include. Do you want a home page, a page about you and your business, a page with products or services, a blog, or something else? Once you decide what pages to include, you need to create them.

The home page is the first page people see when they visit your website. It usually has a welcome message, information about your business or organization, and links to other pages on your website. The page about you and your business might include information such as who you are, what you do, why customers should choose you, and contact information. The page with products or services might include images and descriptions of the products or services you offer, pricing information, and contact information.

What functionality does your website need?

When it comes to creating or updating a website, one of the most important decisions you'll make is what features and functionality your site needs. Your website's purpose will help guide this decision - for example, if you're running an online store, you'll need features like a shopping cart and payment gateway. But even if you're not selling anything online, there are still plenty of features to choose from.

To get started, think about what your website will be used for. Are you providing information? Showing off your work? Building a community? Once you have an idea of its purpose, you can start thinking about the specific features that will help it achieve that goal.

Choose a squarespace plan for your website based on your website needs.

If you're looking to build a website, Squarespace is a great option. With a variety of plans to choose from, you can find the perfect one for your needs. Whether you're starting a small business or creating a personal website, there's a plan that's right for you.

One of the best things about Squarespace is that it's easy to use. You don't need any coding experience to create a website with Squarespace. Just choose your template, add your content, and you're ready to go.

Squarespace also offers a wide range of features, including built-in SEO tools, eCommerce capabilities, and more. And if you need help getting started, there are plenty of tutorials and support options available.

What is the scope of your project?

When you are starting a new project, it is important to understand the scope of what you are undertaking. The scope defines the boundaries of the project and outlines what will and will not be included. It is important to have a clear understanding of the scope so that everyone involved knows what is expected and there are no surprises down the road.

How many pages do you want for your site and how much content will go on these pages? And perhaps, how many pages will need content?

Web design project prices are likely to be set on the number of pages produced. A smaller web page with a three-page design will be less costly than a 20-page web design project. Consider the fundamental ideas about each page, the home, About, service, and the contact page, etc., as well as any others that your corporation may need.

Prepare your website branding element

When you are creating a website, one of the most important decisions you will make is what branding element to use. Your branding element will be the visual representation of your website and will be seen by all who visit. It is important to choose wisely and carefully, as this element will represent your business.

There are many different types of branding elements to choose from, and each has its own advantages and disadvantages. Some of the most popular options include logos, fonts, colors, and images. Each of these elements can be used in a variety of ways to create a unique and memorable website.

The best way to decide which branding element is right for your website is to think about your target audience. What type of image do you want to portray? What colors are associated with your brand? What type of font would be most appropriate?

What do you want to be written on your site?

When it comes to creating a website, the first and most important question you need to ask yourself is: what do you want to be written on your site? This question can be broken down into a few different categories.

First, you need to decide what type of website you want. There are many different types of websites, from e-commerce sites that sell products and services online to information-based sites that offer news and articles, to blogs that share personal thoughts and experiences. Once you've decided on the type of website you want, you then need to come up with a topic or topics that will be the focus of your site.

Prepare your website copywriting

Copywriting for your website is an important part of your online marketing strategy. The text on your website must be well-written and persuasive in order to convert visitors into customers. Here are a few tips to help you write effective website copy:

1. Start with a strong headline that catches the reader's attention.
2. Write in a clear, concise style that is easy to read.
3. Use persuasive language to create a sense of urgency and motivate the reader to take action.
4. Make sure all of your text is properly formatted and easy to navigate.
5. Proofread your copy for spelling and grammar mistakes.
6. Always keep the needs of the customer in mind when writing website copy.

Source professional photos for your website.

A website is often the first impression a customer has of a business. A professional website with high-quality photos will make a good impression and show that the business takes itself seriously. Professional photos can be expensive, but there are many sources for free or low-cost photos. The most important thing is to use high-quality photos that match the tone and style of the website.

There are a lot of websites online from which you can download premium-quality pictures to use in your web project without needing to credit or link to the original source. I recommend Unsplash.com, pixabay.com, and pexels.com - Those sites allow you to use their high-resolution images free of charge!

In conclusion, there are a few things you need to do before hiring a Squarespace designer. First, make sure you know what you want your website to look like. Second, research different designers and find one that fits your budget and style. Third, create a design brief to give to the designer. Fourth, be prepared to give feedback and make revisions. And finally, be patient and allow the designer enough time to create a perfect website for you.

We hope that our blog provides all the information you need about whether or not you should (or shouldn't) hire a designer, but if there's anything further you'd like to know, please Contact Us.

by Shams W

How To Brand Your Squarespace Website For Success.

If you are trying to launch or build a successful business, you need to look at the website branding part. Your brand is what the outside world thinks of you; it’s a collection of impressions you build up over time. These days your first impression is often made online. You need a website, and your website needs to be a great reflection of you. A branded website.

What Is Brand?

Essentially, your brand is all about how people perceive you. There’s no single correct way to present your brand online, but there are some elements that are universal. A logo is an important aspect of brand identity, but branding has much more to it than that.

You see, website branding is about a lot more than logos and colors. Branding is more than aesthetics, and the same is true for your website. The founder of Amazon, 

Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room.”

What is Website Branding?

Website branding is visually representing your brand through your website. Every website you visit has some amount of branding incorporated into its design. And website branding involves making every aspect of your site consistent with your brand’s personality, from your website logo, images, and layout to your web copy and blog posts.

Now, we’ll walk through exactly how to get to the heart of your business by clearly and consciously identifying your target market and developing your brand website, creating an emotional connection with your community.

So, without further ado, here are some actionable tips for effectively branding for your small business website.

1. Understand Who You Are and Your Customer:

Know who you are. You must first understand your customers, their needs, and how you can help them. You know the benefits you can offer to your customers. You know the value you bring to your customers. Now, you need to find a way to clearly communicate that value and its benefits to your prospects in a way that doesn’t sound like every other business out there.

In order for you to do this, you need to understand who you are and what makes you different from every other business on the market.

2. Create a Professional Logo:

Your logo is the first thing that people see when they visit your website or read any of your content. It’s your first impression, and it needs to be perfect.

There are 3 things you should keep in mind when creating a logo:

Color is one of the most important aspects of your logo and can make or break it. Logo design could mean the difference between getting a client to stay with you for years, or making them leave and take their business elsewhere. The right color scheme will help you get more attention, boost brand recognition and build connections with consumers.

3. Add Professional Color, Images, and illustrations:

Your brand images and illustrations should also complement your brand’s color palette. Take your own photographs or create your own images and be sure your use of color doesn’t clash with your site’s logo or background.

Appropriate color selection is important for any site that wants to convey a professional image. A study by the University of Cincinnati found that the use of certain colors can increase the perception of trustworthiness and quality in an organization. The study found that these colors are well-suited to business:

• Blue
• Green
• Orange
• Purple
• White or light gray (only when combined with other colors)

 4. Keep your Website Simple:

The key to success is to create a site that meets the needs of your audience. If it’s too complicated or cluttered, they’ll have trouble finding what they’re looking for. It’s better to focus on the simplicity of your content and give them an experience that will keep them coming back.

Also, Your websites should be clean and simple. That’s the best way to ensure they are easy to read and navigate. But, there are many other benefits to a minimalist web design.

The first is that it makes your website easier to load and run efficiently. As a result, you’ll reduce operating costs, which is great for your bottom line.

5. Create a User-Friendly Site Layout:

Mobile is not just a technology – it’s an attitude. Mobile is more than a trend, as it is becoming part of our lives. We are always connected – there’s no excuse for your website to be anything but mobile.

It’s time to take a step back and think about what it means for your website to be mobile. Your website isn’t just something you put up on the web anymore – instead, it is an integral part of your marketing strategy, and the way in which you communicate with consumers. Keeping this objective in mind will help you avoid some crucial..

Most business owners don’t realize that many of their potential customers will only ever come across their business through a mobile device. It just makes sense to optimize your website for mobile traffic. A 2017 survey from Google found that 73% of people are more likely to use a business with a mobile-friendly site, and 48% of them will not use a business with an unfriendly one.

By next year, it is projected that mobile search will be responsible for more than half of all digital ad spending globally. If you have no idea how to create a website that looks great on mobile, contact us

6. Add a Blog Page For Search Ranking:

If blogging is the best way to promote your business and increase website traffic, then it makes sense to focus on creating content that your audience wants. For a blog to be successful, there must be a balance between quality and quantity.

As with all things in life, when you start out you want to do more of something so that you can learn from your mistakes and improve your skills. This same concept applies to blogging. If you want to create more traffic for your website, then write more content for your blog.

Every blogger should have a free email list. This is a list of people who want to be notified whenever you post something new on your site. This can be easily created using Aweber, Mailchimp, or other similar tools.

7. SEO and Content Marketing:

SEO and content are two words that I always think about together. Content is king, and King Content is Search Engine Optimization. Without it, you will be left behind by your competitors who understand the value of good content to drive traffic.

When building a blog for your brand, you’ll want to consider:

- How to identify your target audience?

- How will the content get found in organic search results?

- When is the optimal frequency and scheduling of publishing?

- What is the plan for promoting the content?

8. Stay Active on Social Media:

As the age of social media grows, it is becoming more and more important for businesses to build a strong brand presence on social platforms. Having a well-built social media strategy is helping small businesses to improve their reach and expand their audience. It helps them to interact with their customers and get feedback about the services they provide.

To make your social media efforts more effective, it’s important that you keep your accounts active. Posting content consistently is one of the most important elements of any successful social media campaign.

If you have any questions about the process of branding your website or are looking for help after you launch a website.
— feel free to CONTACT US today! We would love to help set you up for success.

by Shams W